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Spend 20 minutes on Instagram, and chances are you’ll end up seeing at least one post by a wanna-be Kim Kardashian, selling their celebrity fitness schemes. Aside from being blatant publicity stunts and money-making schemes, these schemes are also seriously affecting the way thousands of people view food and lifestyle.

Sure, celebrity fitness schemes are nothing new. Go back 10 years and thousands of people were doing star jumps in front of the TV and that was that. However, in the age of social media, it’s gone far further than burpees in your front lounge and some skipping here and there. Nowadays, people everywhere document their get-fit regimes over platforms such as Instagram, showing their progress pictures, food, and exercise regimes. However, it also gives the misinformed and highly followed the perfect platform to project their harmful views and advice.

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I’m not talking about controversial figures like Kayla Itsines here, at least she has some form of health and fitness education, as well as being such a popular figure that she is called out when she follows themes like calorie restriction or starvation. I’m talking about ‘reality stars’ and other trash who gain lots of weight, then lose it all in a few months and cash in on it by exploiting a younger audience.

Let’s take some ‘celebrity’ fitness schemes from the UK for example, shall we?

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Literally look at the caption here. “Had no energy all day and was feeling faint”. Yeah no shit because you eat 5 cherry tomatoes for breakfast and follow the advice given by uneducated money grabbing fucktards!

This is just one example of meal restriction encouraged by accounts and people such as ‘Holly’s Body Bible’. A reality TV persona, she lost a lot of weight and cashes in every few months with a new celebrity fitness scheme. Her most recent? ‘Lose 5lbs in a week’. And if you’re thinking this sounds too good to be true, it is. Encouraging you to live off of just 800 calories a day, this is how some people try to rob people to make a living. Healthy stuff!!! (especially when the World Health Organisation declares under 1,800 calories per day)

Despite regularly claiming that her weight loss guides are a lifestyle and not a diet, something to sustain for the rest of your life, and that ‘there’s no excuses!’, she still managed to gain a lot of weight over a few week holiday. Then, going on to use herself as another publicity stunts, and selling more of her shitty books and guides. So either, her guides are not sustainable and she’s as hypocritical as she is stupid, or she purposefully let herself go just to make even more money on celebrity fitness schemes.

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Sadly, she’s not the only example of this and by no means is going to be the last. From reality TV stars to Instagram celebs selling detox teas, Instagram has become more dangerous than ever. The most alarming aspect of this is by far the vulnerable girls that willingly follow everything that is spoon fed to them over the internet. Pictures of their tiny and animal product centric meals are a blindingly clear example of the blind leading the blind, and is a painful thing to witness.

Celebrity fitness schemes are not sustainable, healthy, nor a sensible way to get fit. They are designed purely to lose a lot of weight quickly, and make money for those that are the face of the scheme. Nothing else. Think this will change your life? Wrong. Will you gain the weight back? Yes. Putting a fancy photo and a few Instagram hashtags on it changes nothing, these schemes are calorie restricting, starvation fads and nothing else.

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